MIKE PETT | GRAPHIC DESIGNER |
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The Confederation of British Industry (CBI)
Secondment projects
Based upon my design and strategy work at Sterling, I worked with the internal design team at the CBI in order to assist managing the roll out of the Marketing Communications review. Working in-house, I had direct contact with stakeholders on a daily basis, delivering creative solutions to their high profile projects, while at the same time guiding the creative output of the visual identity work I had begun with Sterling. This was a refreshing new perspective, working client side in comparison to my previous agency experiences.
View individual projects:
Energy document
The brief > Presentation of a report about how businesses can put themselves on a sustainable energy path.
The solution > Abstract imagery related to the world of energy, and clear presentation of facts and findings were used throughout to deliver this message.
Energy futures - Cover and sample spreads
Commissioning Strategy document
The brief > Presentation of a report concerned with how local government can carry on delivering public services in challenging times.
The solution > Taking the theme of public services as ‘models’, being pieced together to create new configurations, or different ways forward. The addition of images and strong colour complete impactful presentation.
Commissioning Strategy - Cover and sample spreads
Employment Trends document
The brief > Presentation of the results of the annual Employment Trends survey.
The solution > The subtitle ‘Work patterns’ prompted a solution creating icons for categories from the survey results. These icons are then built up using individual figures from the differing working practices.
Employment Trends - Cover and sample spreads
RGB Included
© Michael Pett and respective copyright holders