The brief > Tradition, one of the world’s largest inter-dealer brokers were in need of a name for a new peer to peer trading solution they were bringing to market.

The solution > They wanted to emphasise the fluidity and ease of use of the new product, along with its transformative potential. After  an initial research and name generation phase, themes were explored for the visual approach. The chosen logo presented the product and illustrated the process using a dynamic flowing form with bold, striking colours.

​  RGB Included

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