The brief > Presentation of the Annual review and financial statements for 2009. A new brand visual identity also had to be adhered to which included a strong presentation of black backgrounds and a red accent colour with accompanying stripe.

The solution > With the theme ‘Shaping the agenda’ in place, the covers carried the elegant sculptural shapes of plants, while the inside pages continued the theme through natural shapes. The natural colours present in the plants tied in well with the new ICAEW visual identity. All imagery and clear presentation of review information were also applied to an online microsite.

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