The brief > Rathbone, a youth education charity, required a complete communications refresh along with a new brand mark. The previous material produced was fragmented and inconsistent. A wide range of target audiences had to be catered for, from government and trustees, through to the learners themselves.

The solution > Rathbone work with young people who have fallen out of the education system for many reasons, not always in their own control. The new brand mark was created to reflect the individual and to cement their place back in society. Marketing communications had to follow with the two separate audiences being approached either with a ‘corporate’ feel to stakeholders or a fresh appeal to the young people themselves, all being catered to on tight economies.

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