The brief > I had worked on a set of free home buying guides  and they were to be promoted using different ads in a magazine called ‘At Home’. The guides themselves were each introduced by TV’s Phil Spencer, who could also appear in the ads.

The solution > The first ad created an illustrated world of home buying with some of questions that occur while travelling the roads to a new home. The second ad presented the guides as sale boards on the street, once more utilising an illustrative approach.

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