The brief > The flagship event for the organisation with high profile attendees. This campaign aimed to increase attendance at the event and also build on the work carried out by the communications review.

The solution > Whereas 2008 was themed around ‘Performance in Adversity’, in 2009 the theme for the conference was ‘Routes to recovery’. This lead to the use of strident, energetic arrow motifs and threaded them through a highly personalised matrix of communications online and offline. The theme was bold and striking, being adaptable to presentation on direct marketing material and throughout event collateral.

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